公关活动民意分析 与 新闻空气污染指数

News monitoring provides real-time visibility into how your PR messages are received, which outlets cover your stories, and how sentiment evolves. This data enables rapid response to coverage opportunities, message refinement, and ROI measurement for PR investments.

跟踪媒体印象、与竞争对手的声音份额、消息传播率、记者和媒体渠道的覆盖范围、情感趋势、地理覆盖分布以及基于源权威分数的覆盖质量。

Combine our coverage data with source reach estimates and authority scores to calculate advertising equivalent value. Track coverage volume, placement prominence, and outlet tier to quantify the PR value generated by your campaigns.

Yes, our API captures author information for each article. Analyze which journalists cover your topics, their publication frequency, sentiment tendencies, and outlet affiliations to build targeted media lists for outreach.

Set up monitoring for executive names, titles, and company associations. Track how your spokespeople are quoted, the context of their mentions, and sentiment around their statements to manage executive reputation.

Our breaking news detection and real-time alerts enable immediate crisis awareness. Monitor negative sentiment spikes, coverage volume surges, and specific crisis keywords to activate response protocols before situations escalate.

Track competitor brand mentions, sentiment, coverage volume, and source quality alongside your own metrics. Our API enables side-by-side comparison to measure relative share of voice and identify competitive positioning opportunities.

Export data in multiple formats for custom reporting, integrate with BI tools like Tableau or Power BI, or use our time-series endpoints to build automated dashboards showing coverage trends, sentiment shifts, and campaign performance.