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Evaluation of Marketing Campaigns Effectiveness with News API
Benefits
Evaluation of Marketing Campaigns Effectiveness with News API Features
Our News API tracks media coverage, brand mentions, sentiment shifts, and share of voice during and after campaigns. By analyzing how your campaign generates earned media, you can measure PR value, message penetration, and audience reception beyond traditional advertising metrics.
Learn more about API Use cases
Discover the possibilities
Our solutions are designed to help you achieve your goals. Whether you are a small business or a large corporation, we have the right solution for you.
AttributionEarned-media measurement
Quantify earned coverage volume, sentiment, and publisher reach during and after a paid campaign window.
PRPress-release pickup tracking
Measure pickup of releases by publisher tier and geography; compare against historical baselines for similar releases.
ReportingCampaign post-mortems
Auto-build post-campaign reports with mention counts, sentiment breakdown, top sources, and notable headlines.
InfluencerInfluencer & spokesperson lift
Measure the news-mention lift attributable to specific spokespeople, partnerships, or influencer collaborations.
CompetitiveCampaign benchmark vs competitors
Compare your campaign coverage with parallel competitor campaigns by volume, sentiment, and publisher mix.
StrategyMessage penetration tracking
Detect which campaign messages survived in coverage and which were rewritten or ignored by media.
Features
Don’t waste time on complex features
Complex features made simple. Our API provides a simple way to access news articles from around the world. We provide a simple, consistent, and easy-to-use API to access news articles from thousands of sources.
News API
- Export data in many formats
- Industry Monitoring
- Brand Monitoring
- Market Intelligence
- Risk Management
- Competitive Intelligence
- Media Monitoring
- Sentiment Analysis
- Trend Analysis
- Story Grouping
- Forecasting social trends
- Multi-language Support
- Audience Engagement
- Geographical Analysis
- Real-time Breaking News
- Historical Data Access
- Custom News Feeds
- News Aggregation
- Content Filtering
- Over 50 integrations
Extract Additional Data
- Industries
- Locations
- Persons
- Organizations
- Brands
- Events
- Disasters
- Diseases
- Links
- Media
- Images & Videos
- Hashtags
- Authors
- Source
- Duplicate Detection
- Publisher Rank
- Article Sentiment
- Readability Score
- Language Detection
Analysis
- Sentiment Analysis
- Analysis of public opinion
- Categorization
- Financial Analysis
- Trend Analysis
- Story Grouping
- Content Summarization
- Entity Recognition
- Keyword Extraction
- Topic Modeling
- Event Detection
- Named Entity Recognition
- Text Classification
- Controversy Detection
- Trust Score Analysis
- Engagement Metrics
- Source Bias Detection
- Quality Ranking
- Spam Detection
- Emotion Detection
Advanced Searching
- Search by Location
- Search by Date Range
- Search by Source
- Search by Category
- Search by Industry
- Search by Sentiment
- Search by Story
- Search by Publisher Rank
- Search by Language
- Search by Entity
- Search by Keywords
- Boolean Search
- Proximity Search
- Faceted Search
- Range Queries
- Search by Author
- Search by Media Type
- Search by Breaking News
- Search by Read Time
Interactive Demo
Pick a scenario and see real API responses — filtered, structured, and ready to use. No credentials needed.
News API Scenarios
Ready to build with News API?
Discover recipes and code examples for common news data workflows.
API Response
Loading...More than 500,000+ sources
APITube is trusted by teams around the world to help them build and deliver amazing digital experiences faster than ever before.
- Last updated
- 6s ago
- Total sources
- 512.645k
- Requests yesterday
- 28.572
- Articles added yesterday
- 127.559k
- Total articles
- 3.82b
Frequently asked questions
- Our News API tracks media coverage, brand mentions, sentiment shifts, and share of voice during and after campaigns. By analyzing how your campaign generates earned media, you can measure PR value, message penetration, and audience reception beyond traditional advertising metrics.
- Track earned media value, brand mention volume, sentiment trends, message pull-through, spokesperson coverage, competitive share of voice, geographic reach, and audience engagement. These metrics complement paid media analytics for a complete campaign picture.
- Yes, our competitive analysis features let you compare your campaign coverage against competitors. Measure relative share of voice, sentiment differences, source quality, and message resonance to benchmark your marketing effectiveness.
- Set up real-time monitoring for your product name, brand, and key campaign messages. Track coverage volume spikes, journalist pickup rates, sentiment by publication tier, and geographic spread to optimize your launch strategy in real-time.
- Our API provides detailed source information including publication name, domain authority, estimated reach, and article placement. This helps you understand which media outlets amplified your message and identify opportunities for future outreach.
- Track specific keywords, taglines, and key messages across coverage to measure message pull-through. Our entity extraction identifies when your campaign themes appear in articles, showing how effectively your messaging spreads through media.
- Yes, combine our coverage data with source authority scores and estimated reach to calculate EMV. Track article volume by publication tier, apply your EMV multipliers, and generate reports showing the advertising equivalent value of your PR efforts.
- Our real-time monitoring detects new coverage within minutes of publication. Set up instant alerts for campaign mentions to respond quickly to coverage opportunities or address any negative reactions before they spread.
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News Intelligence Marketing MP Campaign Analysis.
APITube assists the evaluation of marketing campaign via media coverage. Gathered media, brand coverage and campaign acceptance on 500,000+ news outlets around the world.
Evaluate campaign coverage based on mention volume, source quality and location coverage. Sentiment analysis demonstrates reception and resonance of the message audience. Entity extraction detects allusions as products or campaigns in coverage.
News intelligence either supplements owned and paid media metrics, in the case of PR agencies and marketing teams. Progress comparative campaign standards with the competitors, direction of the message boost and instrumental coverage leading to awareness.
Chain dates to weed out campaign spells. The past data will enable pre/post as well as campaign over campaign assessment. Export to export-based analytics in marketing.
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